Although not an exact science, companies whose quarterly results exceed analyst estimates could see their shares rise in resulting enthusiasm.
CNBC Pro screened for the companies scheduled to report earnings next week that also have a record of outperforming the Street's expectations.
Apple The maker of the iPhone, iMac and iPad is set to report results Thursday after the bell.
Yum China The Chinese restaurant holdings company, which includes KFC and Pizza Hut, has a record of topping earnings estimates 73% of the time.
The company has a 75% record of beating earnings estimates and tops revenue forecasts 71% of the time.
Persons:
Kraft Heinz, Steve Madden, CNBC's Michael Bloom, Fred Imbert
Organizations:
Apple, Qualcomm, Devices, Kraft, CNBC Pro, Investment, Bank of America, KFC
Locations:
Cupertino , California, China, Yum China